​Alexandra L. Floersch
{Communications, Media, Photography}
Branding Flourishing Photography
With an increasing demand for photography sessions, I created my own freelance business, called Flourishing Photography. Photography entreprenuership calls for more than taking photos of clients. It requires an understanding of finances, branding, and design in order to be successful.
Logo & Business Card Design
I began by creating a logo in Illustrator that would represent my business. This logo was very important because it would be represented on business cards, as a watermark on photographs, and on all marketing materials and business documents related to the company.
In correlation, I created custom business cards in Photoshop to market both myself and my business professionally.
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Marketing Materials
I created custom price guides, invoice sheets, and contracts for my business via InDesign. Each document has the same design elements to create a cohesive, uniform package that reflects my brand identity.
 Kale Final Save-the-Date (Front) |  Kale Final Save-the-Date (Back) |  Kale Save-the-Date Draft (Back) |
|---|---|---|
 Kale Save-the-Date Draft (Front) |  DeWall Final Save-the-Date |  DeWall Save-the-Date Draft |
 Floersch Graduation Invite |  Invoice |  General Pricing Page 1 |
 General Pricing Page 2 |  Folio Layout |  Engagement Pricing |
 Senior Pricing |  Maternity + Newborn Pricing & Guide |
Album Design
On top of marketing materials and invitation design, I also design my own wedding albums. See the DeWall album below.
