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Marketing with the UW-Stout Service Center

 

After offering several suggestions for better informing students of the services that the UW-Stout Service Center provides, my employer created a position for me as the Marketing Coordinator.  

 

My objectives for the year were to build a new Facebook page; offer promotions and specials for the community, students, and faculty; and use a bulletin board to inform the public of the services they may have been unware of.

 

View my work below.

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Labels for Printers

Labels for Printers

Upon receiving a new printer in the workplace, I was asked to quickly mock up labels for each drawer (based on paper type). This task showed me how well I could navigate and design via InDesign to produce a product that would be easily communicated in the workplace.

Special Promotions

Special Promotions

To cater to the students at the university, I reached out to many faculty members and program directors to see if there were any high-volume projects that the students would utilize the Service Center for this semester. A professor for the Quantity Food Production (QFP) course reached out to me with interest. I communicated with my boss to create a special that would suit the needs of those students.

Service Promotion

Service Promotion

As the Service Center grows, it continues to constantly offer new products and services. In order to communicate these new products and services (as well as promotions/specials), a bulletin board was ordered for me to introduce new marketing efforts. I aimed to provide new information, promotions and/or specials on a weekly basis, including our new game rental service.

Business Card Template Promotion

Business Card Template Promotion

This design went hand in hand with the others to promote business card printing on our bulletin board.

Business Card Promotion

Business Card Promotion

In order to promote our business card cutter and templates for use, I communicated with my boss to set up a promotion for Service Center customers. I created pieces that complimented each other to advertise our new service on our marketing bulletin board.

Product Instructions + Samples

Product Instructions + Samples

The Service Center offers several service including spiral and perfect binding. However, it lacked directions and examples for customers who were interested in the service. To solve this, I created a sample for each type of binding with clear instructions that doubled as samples for the customers to view.

Holiday Poster

Holiday Poster

To call attention to the Service Center and the market the holiday card printing services, I design a 20X30 inch banner.

© 2014 by Alexandra Floersch. All rights reserved.

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