
​Alexandra L. Floersch
{Communications, Media, Photography}
Other Marketing and Design Efforts
In addition to the four specific companies that I have directly worked with to pursue marketing and design, I have also taken on individual projects for different events and assignments.

PCEM Freshmen Flyer
For my senior-level Professional Communication Capstone course, as individuals, we were asked to conceptualize ideas for flyers that would be handed out to freshmen at UW-Stout in English courses. The purpose of these flyers was to convince freshmen who might be undecided on their major to consider Professional Communication and Emerging Media.
Not only did I have to create a design that attracted freshmen to read it,
I also had to follow the established UW-Stout standards in doing so.



Magazine Layout Design
Through my senior-level journalism course, I was connected with Queen of the Castle magazine out of Chippewa Falls, Wis. After speaking with Sarah Stokes, the Editor of the magazine, I was assigned to interview a graphic designer, write an articles about tips and trends for 2014 save-the-dates, and create my own layout for the article.
After creating two drafts, I was finally satisfied with the end result.
After seeing the final layouot, Stokes emailed me to ask if I would be interested in doing freelance design to help her redesign the entire layout of the magazine.
Visit, Queen of the Castle magazine to see the published article.