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Other Marketing and Design Efforts

 

In addition to the four specific companies that I have directly worked with to pursue marketing and design, I have also taken on individual projects for different events and assignments.

PCEM Freshmen Flyer

 

For my senior-level Professional Communication Capstone course, as individuals, we were asked to conceptualize ideas for flyers that would be handed out to freshmen at UW-Stout in English courses. The purpose of these flyers was to convince freshmen who might be undecided on their major to consider Professional Communication and Emerging Media. 

 

Not only did I have to create a design that attracted freshmen to read it,

I also had to follow the established UW-Stout standards in doing so.

Magazine Layout Design

 

Through my senior-level journalism course, I was connected with Queen of the Castle magazine out of Chippewa Falls, Wis. After speaking with Sarah Stokes, the Editor of the magazine, I was assigned to interview a graphic designer, write an articles about tips and trends for 2014 save-the-dates, and create my own layout for the article.

 

After creating two drafts, I was finally satisfied with the end result.

 

After seeing the final layouot, Stokes emailed me to ask if I would be interested in doing freelance design to help her redesign the entire layout of the magazine.

 

Visit, Queen of the Castle magazine to see the published article.

© 2014 by Alexandra Floersch. All rights reserved.

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